By Craig Noblett
Ultra luxury in real estate has always been an elusive concept, as it means something different to every client. There is no one-size-fits-all. For some, it encapsulates having a home designed by a world-renowned architect. For others, it may be procuring the best finishes or having a home filled with the latest smart technology. Understanding a client’s passions, interests, and dreams is the cornerstone to delivering exactly what they desire.
With the definition so subjective, a standard “checklist” for what makes a development ultra luxury simply doesn’t exist. Saying that, however, there are a few common themes that arise time and time again.
With the definition so subjective, a standard “checklist” for what makes a development ultra luxury simply doesn’t exist.
Without doubt, the first is location. A premium view or plot, and how it’s positioned in the landscape, is something that all ultra-luxury clients take a keen interest in. Purchasing the right site can, in itself, be the statement the client wishes to deliver, whether that is a spectacular beach or waterfront location, an incredible mountain view, the “right” street, or overlooking a cityscape of skyscrapers.
Epitomising comfort is also a key driver in any ultra-luxury development. This is often achieved by creating places and spaces where clients dream of relaxing, entertaining, working and playing. Real estate at this level often includes multiple swimming pools, home cinema, bar, wine cellar and cigar room – the opportunities really are endless, as cost often takes a back seat. They are one-of-a-kind and specifically constructed to intrinsic detail – the imagination can run wild.
But ultra luxury isn’t just about opulence and material items but also intangible things like safety and privacy.
But ultra luxury isn’t just about opulence and material items but also intangible things like safety and privacy. Buyers of such properties are usually high profile, and safety is often paramount. And for individuals in the public eye, the ability to lead their lives free from intrusive gazes is priceless. Contractors need to walk their clients through that journey, ensuring all of their needs and wants are accounted for, no matter how outlandish they may be.
There are as many interpretations of ultra-luxury real estate as there are seekers.
But, at its core, it represents more than opulence – it serves as both a prestigious status symbol and a lasting legacy for a person or their family, proving the ultimate statement of success.
Craig Noblett
Is the founder and Managing Director of EMCs Caribbean Ltd. He has successfully spearheaded the construction of 60-plus luxury villas and boutique hotels in the Caribbean, and his focus and passion for construction have transformed the ultra-luxury portfolio in the BVI. EMCs is one of the leading contractors in both the BVI and Antigua.